LIVE WORKSHOPS
Sponsorship Bootcamp 360 Series For non-profits
+ Charities
About the Workshop Series
Whether you are starting a sponsorship program or re-igniting an existing one, the Sponsorship 360 Bootcamp Series will help you develop and implement an action plan that delivers results. NTC’s comprehensive training camp series leads registrants through a proven design, sales, and delivery process to sponsorship gold.
Registration is limited to 12! NTC caps registration so each registrant can bring to the table, opportunities and challenges that are relevant to their own operations.
The workshops small group dynamic creates an interactive format, strong exchange dialogue and greater attention to individual attendees.
For optimum learning and application, the workshops are one-half day in length and held over two consecutive days.
At Sponsorship 360, you will learn how to:
- develop a strategic sponsorship strategy
- create a fully diversified revenue generation plan
- evaluate your organization's assets and leverage them to a financial advantage
- create sponsorship magic from commonplace programs
- determine the fair market value of your sponsorship offerings
- find the right sponsorship partners for your organization
- prepare winning proposals and customize recruitment tools to attract sponsors
- move value-in-kind relationships into cash partnerships
- develop and maintain mutually beneficial, long-term partnerships
Who Can Benefit from Sponsorship 360?
Sponsorship 360 is designed for any person at a nonprofit and charitable organization who has responsibility for generating revenue, such as:
- executive directors
- fundraising coordinators and managers
- marketing coordinators and managers
- event managers and marketers
- volunteers responsible for raising funds
WORKSHOP DESCRIPTION
Day 1 – Strategic Planning
The Sponsorship Foundation
Knowing what sponsors want, and how they make decisions and evaluate opportunities is key to your strategic planning success. This introductory seminar will take you inside the minds of potential sponsors, to help you understand what they look for in sponsorship opportunities and what ultimately motivates them to buy. This critical insight will prove invaluable to your organization’s strategic plans, empowering you to stand out in the crowd and attract and retain sponsors.
Developing an Actionable Strategic
Sponsorship Plan
For serious sponsorship consideration most charities and non-profits will need a solid strategy to attract the limited attention of Canada’s corporate sector. Your strategic planning should start with environmental analytics, a solid understanding of the market and a powerful grasp of your specific challenges and opportunities.
The most successful strategies:
- acknowledge the factors that could potentially impede your success
- identify the opportunities that will improve your effort
- emphasize what your organization can realistically offer
- specify the work that must be done to effectively compete in your marketplace
In this workshop, you will learn how to:
- conduct an opportunity-driven sponsorship audit
- understand how marketing and communications impacts your revenue priorities
- create competitive differentiators
- identify what you have to sell
- assess the barriers to your goals and prepare solutions for them
- implement revenue diversification into your plan
- build new revenue-generating assets and properties
- determine what benefits your organization can offer a sponsor
- convert assets into marketable sponsor benefits
- produce a suite of differentiated properties that represent annual and multi-year revenue
- assess the feasibility of cause marketing, affinity programs and CSR for your plan
- overcome limited inventory and boost sponsorship values
Day 2 – Recruitment & Delivery
Driving Your Sponsorship Strategy
Once a strategic sponsorship plan is developed, it’s time to organize the infrastructure to make it happen.
This section focuses on building the sponsorship model, including:
- creating a rights and benefits infrastructure
- building a platform to support a family of sponsors
- offering tier sponsorship from naming, presenting, official and supplier-level designations
- employing pricing and valuation methods
- leveraging strategic recruitment tools, packaging and win-win proposals
- adding tactics to motivate multi-year sponsorships
- using marketing and equity optimizers for boosting sponsorship values
Sponsor Recruitment
Identifying a great sponsorship opportunity is not the same as closing a deal. This section discusses proven methods for recruiting sponsors and offers solutions to overcome common recruitment challenges.
In this section, you will learn how to:
- apply the three primary recruitment approaches that should frame all your pitches
- identify potential sponsors that have a strategic fit with your assets and proprieties
- build a strong prospect plan through proven methods, such as a prospect map
- qualify for the best sponsors
- overcome sales barriers
- connect with the elusive decision-maker
- plan sales meeting strategies
- incorporate front-end sponsorship activations
- tailor a plan to the specific business category of a prospect
Delivering the Sponsorship Return on Investment (SROI)
A sponsorship is not a partnership until it is completely fulfilled. This section focuses on management efficiencies, stewardship and building partnerships by ensuring a sponsorship return on its investment.
In this section, you will learn how to:
- measure and evaluate data to support sponsor needs
- decide what information should be reported to sponsors
- manage a successful naming partnership
- create win-win contracts and legally binding agreements
- build sustainable long-term partnerships
- master the care and feeding of sponsors
- prepare mutually beneficial agreements that protect you and your organization
SPONSORSHIP FOR NONPROFITS (SNFP)
BOOTCAMP 360°
2023 WINTER/SPRING SCHEDULE
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