VIRTUAL WORKSHOPS

Sponsorship Bootcamp 360 Virtual Series

The NTC Sponsorship Bootcamp virtual series follows the live workshop content but is broken down into six ninety-minute modules.

“I know many of us are zoomed-out, so the workshops are formatted in bite size pieces “ states NTC Founder Joanne Veltri.

The big advantage of these short intense sessions is that registration is limited to 5 people.  This is so that each registrant will get personal attention that is simply not possible in large zoom room settings “ she continued.

Each module will be offered twice per week with third offering should there be a waiting list.

About the NTC Virtual Workshop Series

Who Can Benefit from Sponsorship 360?

Sponsorship Bootcamp 360 is designed for any person at a nonprofit and charitable organization who has responsibility for generating revenue, such as:

•  executive directors
•  fundraising coordinators and managers
•  marketing coordinators and managers
•  event managers and marketers
•  volunteers responsible for raising funds

Whether you are starting a sponsorship program or re-igniting an existing one, the Sponsorship 360 Series will help you develop and implement an action plan that delivers results.  NTC’s comprehensive series leads registrants through a proven design, sales, and delivery process to sponsorship gold.

The virtual workshops small room dynamic creates an interactive format, strong exchange dialogue and greater attention to individual attendees.

WORKSHOP DESCRIPTION

Module 1:

Strategic Planning

Knowing what sponsors want, and how they make decisions and evaluate opportunities is key to your strategic planning success. This introductory seminar will take you inside the minds of potential sponsors, to help you understand what they look for in sponsorship opportunities and what ultimately motivates them to buy. This critical insight will prove invaluable to your organization’s strategic plans, empowering you to stand out in the crowd and attract and retain sponsors.

Module 2:

Developing an Actionable Strategic Sponsorship Plan

For serious sponsorship consideration most charities and non-profits will need a solid strategy to attract the limited attention of Canada’s corporate sector.  Your strategic planning should start with environmental analytics, a solid understanding of the market and a powerful grasp of your specific challenges and opportunities.

The most successful strategies:

•  acknowledge the factors that could potentially impede your success
•  identify the opportunities that will improve your effort
•  emphasize what your organization can realistically offer
•  specify the work that must be done to effectively compete in your marketplace

Module 3:

Sponsor Recruitment

Once a strategic sponsorship plan is developed, it’s time to organize the recruitment infrastructure that will support your program.

Module 4:

Sponsor Recruitment

Identifying a great sponsorship opportunity is not the same as closing a deal. This section discusses proven methods for recruiting sponsors and offers solutions to overcome common recruitment challenges.

Module 5:

Boosting Equity and Revenue Values

There is no end point to revenue planning. In standardized sponsorship practice, new revenue needs to be identified each year as part of increasing annual revenue.

This module helps your get creative while also providing you with tools of the trade to  optimize recruitment success.

Module 6:

Delivering the Sponsorship

Return on Investment (ROI)

A sponsorship is not a partnership until it is completely fulfilled.  This section focuses on management efficiencies, stewardship and building mutually beneficial partnerships by ensuring a sponsorship return on its investment.