Joanne brings to NTC, a high-level education acumen in strategic partnership, sponsorship and diversified revenue generation. Students will get exposed to real-life street tested case studies from a robust career that has helped organizations define challenges, improve local economies, revitalize communities, optimize business, increase revenue, drive membership, traffic and sales, amplify brand awareness, heighten marketing performance, strengthen internal capacity and improve stakeholder relations.

 

Joanne is a 5-time ICSC national/international marketing award winner and under a strategic partnership, sponsorship and corporate citizenship banner has established a stellar reputation leading cross functional teams to increased growth at the Bentall Corp, Oxford Shopping Centres Group, Manitoba Lotteries Corporation, Northwest Company, Giant Tiger, Western Canada Games and the Canadian Paralympic Committee through the Beijing and Vancouver Paralympic Games.

 

Joanne’s work has generated over $13 million in new revenue for Canada’s non-profit community spanning grassroots, regional and national organizations at various stages of growth, including start-up, established and several in turnaround ‘make-or-break’ environments.

 

She is one of a very small group of professionals in North America who lecture at post secondary institutions in sport marketing and sponsorship introducing and establishing the courses for such respected institutions as British Columbia Institute of Technology (BCIT) and several Canadian post secondary institutions.

 

Her professional development workshop brands, Sponsorship for Non-profits and Sponsorship for Amateur Sport have been training Canada’s fundraising and sport-marketing communities since 2015.

 

Her Stock & Trade: All things under the corporate citizenship umbrella - strategic partnerships, , sponsorship, philanthropy and community, sport-event-social-cause marketing, brand journalism, corporate volunteerism, and experiential consumer engagement.

 

Joanne lives on British Columbia’s north shore with Heathcliff her trusted executive assistant.

Our offices are situated in British Columbia, Canada.

(and yet we serve the world)
 
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