Sponsorship for Sport Bootcamp 360 Series
About the Workshop Series
Whether you are starting a sponsorship program or re-igniting an existing one, the Sponsorship for Sport 360 Series will help you develop and implement an action plan that delivers results. NTC’s comprehensive training camp series leads registrants through a proven design, sales, and delivery process to sponsorship gold.
Registration is limited to 12! NTC caps registration so each registrant can bring to the Sponsorship table, opportunities and challenges that are relevant to their own operations.
The workshops small group dynamic creates an interactive format, strong exchange dialogue and greater attention to individual attendees.
For optimum learning and application, the workshops are one-half day in length and held over two consecutive days.
Who Can Benefit from Sponsorship 360?
Day 1 – Strategic Planning
The Sponsorship Foundation
Knowing what sponsors want, and how they make decisions and evaluate opportunities is absolutely key to your strategic planning success. This introductory seminar will take you inside the minds of potential sponsors, to help you understand what they look for in sponsorship opportunities and what ultimately motivates them to buy. This critical insight will prove invaluable to your organization’s strategic plans, empowering you to stand out in the crowd and attract and retain sponsors.
Developing an Actionable Strategic Sponsorship Plan
Day 2 – Recruitment & Delivery
Driving Your Sponsorship Strategy
Once a strategic sponsorship plan is developed, it’s time to organize the infrastructure to make it happen.
Identifying a great sponsorship opportunity is not the same as closing a deal. This section discusses proven methods for recruiting sponsors and offers solutions to overcome common recruitment challenges.
Delivering the Sponsorship Return on Investment (SROI)
A sponsorship is not a partnership until it is completely fulfilled. This section focuses on management efficiencies, stewardship and building partnerships by ensuring a sponsorship return on its investment.
Sport Philanthropy & Fundraising
The reason some professional football players take ballet is that performance coaches have recognized that ballet helps players to perform better on the field because of enhanced flexibility.
The same logic applies to the field amateur sport-marketing. Sport administrators need to have greater flexibility for a diversified revenue generation plan.
REV GEN for Championship Hosting
Your sport is hosting a championship event!
That’s great…but are you ready?
Sport championships will boost the economy, increase community pride, strengthen morale among your athletes and membership, draw media attention and showcase your sport to the members, supporters, and funders of the future.
Championship hosting is also a huge opportunity to expand your sponsor pool, create new partnerships, minimize operational costs and generate new revenue.
Our customizable PRO D program is aimed at enhancing the skills of your event organizers, staff, board members and volunteers, helping to ensure the operational and financial success of your event.
REV GEN for Multi-Sport Games
Let the Games Begin!
Congratulations! Your organization has won the bid to host a multi-sport event, an opportunity that is likely to provide benefits for your community for years to come.
Not only shining a spotlight on your community and what it has to offer, but hosting major sports events set the stage for significant economic impact. Direct spending by sports tourists at host facilities, hotels, restaurants, and venues will stimulate the local economy and establish a foundation for increased tourism and business development.
The intangibles are also invaluable. Host communities experience an enhanced sense of community pride, while also developing an experienced volunteer base that strengthens the community and serve them well in staging future events.
Your community invested tremendous time, effort, and funds in winning the hosting bid. Now, it’s time to ensure that this major effort is rewarded with a successful event.
The Game On professional development program is aimed at strengthening the skill sets of host committee staff and volunteers, as well as those of the business community that will support your game plan. This process helps instill confidence among your event team members and contributes to optimized revenue generation and economic activity.
Game On is a customizable professional development program full- or half-day training camps to meet the specific volunteer/staff training and fundraising goals of your organization.
Rev Gen Optimizers for Hosts
Sponsorship for Business – A Community Fundraiser
Your business community is vital to the success of your sporting event. Most businesses may have limited knowledge or experience in how to make the most of the games, from a business perspective. NTC can help them bridge that gap.
In addition to the professional development suite for staff and volunteer team, NTC also offers LOHC’s Sponsorship for Business (SFB), a half-day workshop/seminar for the business community with a strategic platform for raising funds.
Using real-life examples of games content, SFB will show registrants how to take advantage of the event and build an activation plan that will drive business. Some of the games support benefits include building business through games hospitality, improving corporate name recognition and fostering employee morale.
A Community Fundraiser
SFB also presents opportunities for fundraising, as well as expressing good corporate citizenship as a game’s promoter or sponsor. NTC will work with local chambers of commerce, tourism agencies and media to create a plan to ensure strong advance ticket sales.
Effective methods, such as heightening the understanding of the significant benefits of your event, introducing the host committee and highlighting local athletes are just a few of the strategies you will learn to employ at this seminar.
Interested in finding out how NTC can sharpen
your game plan?
Call Joe @ 778.772.2223
SPONSORSHIP & FUNDRAISING FOR SPORT
2023 WINTER/SPRING SCHEDULE
JANUARY 30, 2023