LIVE WORKSHOPS
Sponsorship for Sport Bootcamp 360 Series
About the Workshop Series
Whether you are starting a sponsorship program or re-igniting an existing one, the Sponsorship for Sport 360 Series will help you develop and implement an action plan that delivers results. NTC’s comprehensive training camp series leads registrants through a proven design, sales, and delivery process to sponsorship gold.
Registration is limited to 12! NTC caps registration so each registrant can bring to the Sponsorship table, opportunities and challenges that are relevant to their own operations.
The workshops small group dynamic creates an interactive format, strong exchange dialogue and greater attention to individual attendees.
For optimum learning and application, the workshops are one-half day in length and held over two consecutive days.
At Sponsorship 360, you will learn how to:
- develop a strategic sponsorship strategy
- create a fully diversified revenue generation plan
- evaluate your organization’s assets and leverage them to a financial advantage
- create sponsorship magic from commonplace programs
- determine the fair market value of your sponsorship offerings
- find the right sponsorship partners for your organization
- prepare winning proposals and customize recruitment tools to attract sponsors
- move value-in-kind relationships into cash partnerships
- develop and maintain mutually beneficial, long-term partnerships
Who Can Benefit from Sponsorship 360?
Sponsorship 360 is designed for any person at a nonprofit and charitable organization who has responsibility for generating revenue, such as:
- sport + recreation administrators
- executive directors
- fundraising coordinators and managers
- marketing coordinators and managers
- event managers and marketers
- volunteers responsible for raising funds
WORKSHOP DESCRIPTION
Day 1 – Strategic Planning
The Sponsorship Foundation
Knowing what sponsors want, and how they make decisions and evaluate opportunities is absolutely key to your strategic planning success. This introductory seminar will take you inside the minds of potential sponsors, to help you understand what they look for in sponsorship opportunities and what ultimately motivates them to buy. This critical insight will prove invaluable to your organization’s strategic plans, empowering you to stand out in the crowd and attract and retain sponsors.
Developing an Actionable Strategic Sponsorship Plan
There are a limited number of top-tier organizations with strong high-level immediate value in each market, so most charities and non-profits need a solid strategy to get their attention and serious sponsorship consideration. Your strategic planning should start with environmental analytics, a solid understanding of the market and a powerful grasp of your specific challenges and opportunities.
The most successful strategies:
- acknowledge the factors that could potentially impede your success
- fundraising coordinators and managers
- marketing coordinators and managers
- event managers and marketers
- volunteers responsible for raising funds
In this workshop, you will learn how to:
- conduct an opportunity-driven sponsorship audit
- understand how marketing and communications impacts your revenue priorities
- create competitive differentiators
- identify what you have to sell
- assess the barriers to your goals and prepare solutions for them
- implement revenue diversification into your plan
- build new revenue-generating assets and properties
- determine what benefits your organization can offer a sponsor
- convert assets into marketable sponsor benefits
- produce a suite of differentiated properties that represent annual and multi-year revenue
- assess the feasibility of cause marketing, affinity programs and CSR for your plan
- overcome limited inventory and boost sponsorship values
Day 2 – Recruitment & Delivery
Driving Your Sponsorship Strategy
Once a strategic sponsorship plan is developed, it’s time to organize the infrastructure to make it happen.
This section focuses on building the sponsorship model, including:
- creating a rights and benefits infrastructure
- building a platform to support a family of sponsors
- offering tier sponsorship from naming, presenting, official and supplier-level designations
- employing pricing and valuation methods
- leveraging strategic recruitment tools, packaging and win-win proposals
- adding tactics to motivate multi-year sponsorships
- using marketing and equity optimizers for boosting sponsorship values
Sponsor Recruitment
Identifying a great sponsorship opportunity is not the same as closing a deal. This section discusses proven methods for recruiting sponsors and offers solutions to overcome common recruitment challenges.
In this section, you will learn how to:
- apply the three primary recruitment approaches that should frame all your pitches
- identify potential sponsors that have a strategic fit with your assets and proprieties
- build a strong prospect plan through proven methods, such as a prospect map
- qualify for the best sponsors
- overcome sales barriers
- connect with the elusive decision-maker
- plan sales meeting strategies
- incorporate front-end sponsorship activations
- tailor a plan to the specific business category of a prospect
Delivering the Sponsorship Return on Investment (SROI)
A sponsorship is not a partnership until it is completely fulfilled. This section focuses on management efficiencies, stewardship and building partnerships by ensuring a sponsorship return on its investment.
In this section, you will learn how to:
- measure and evaluate data to support sponsor needs
- decide what information should be reported to sponsors
- manage a successful naming partnership
- create win-win contracts and legally binding agreements
- build sustainable long-term partnerships
- master the care and feeding of sponsors
- prepare mutually beneficial agreements that protect you and your organization
Sport Philanthropy & Fundraising
The reason some professional football players take ballet is that performance coaches have recognized that ballet helps players to perform better on the field because of enhanced flexibility.
The same logic applies to the field amateur sport-marketing. Sport administrators need to have greater flexibility for a diversified revenue generation plan.
NTC is pleased to introduce sport philanthropy into its comprehensive sport marketing curriculum.
Old-school sport administrators tend think of philanthropy and fundraising as the domain of charities and other non-sport non-profits, but that is a misconception – and missed opportunity.
As sports organizations continue to compete for dwindling public dollars, sport executives will need to plan for long-term sustainability by incorporating diversity in revenue sources. Consider the possibilities of borrowing from the classic charity fundraising playbook with such time-honored strategies as:
- Alumni fundraising campaigns – Tap into the strength of your sport’s truest ambassadors.
- Planned Giving – Encourage supporters to give the gift of sport as a part of a personal legacy.
- Board fundraising – Initiate a fundraising challenge among your board members.
- Online Lotteries – Online 50/50 draws and other lotteries are flourishing for good reason.
REV GEN for Championship Hosting
Your sport is hosting a championship event!
That’s great…but are you ready?
Sport championships will boost the economy, increase community pride, strengthen morale among your athletes and membership, draw media attention and showcase your sport to the members, supporters, and funders of the future.
Championship hosting is also a huge opportunity to expand your sponsor pool, create new partnerships, minimize operational costs and generate new revenue.
Our customizable PRO D program is aimed at enhancing the skills of your event organizers, staff, board members and volunteers, helping to ensure the operational and financial success of your event.
The suite of workshops and topics includes:
- Sponsorship for Championships
- The Strategic Marriage of Sponsorship and Marketing
- Cost Recovery & Budget Relief Programs and Strategies
- Sport Philanthropy
- Fundraising for Board Members
- PAC Fundraising
- Merchandising Operations
- Hospitality Events
- Vendor Expos
REV GEN for Multi-Sport Games
Let the Games Begin!
Congratulations! Your organization has won the bid to host a multi-sport event, an opportunity that is likely to provide benefits for your community for years to come.
Not only shining a spotlight on your community and what it has to offer, but hosting major sports events set the stage for significant economic impact. Direct spending by sports tourists at host facilities, hotels, restaurants, and venues will stimulate the local economy and establish a foundation for increased tourism and business development.
The intangibles are also invaluable. Host communities experience an enhanced sense of community pride, while also developing an experienced volunteer base that strengthens the community and serve them well in staging future events.
Game On!
Your community invested tremendous time, effort, and funds in winning the hosting bid. Now, it’s time to ensure that this major effort is rewarded with a successful event.
The Game On professional development program is aimed at strengthening the skill sets of host committee staff and volunteers, as well as those of the business community that will support your game plan. This process helps instill confidence among your event team members and contributes to optimized revenue generation and economic activity.
Game On is a customizable professional development program full- or half-day training camps to meet the specific volunteer/staff training and fundraising goals of your organization.
The suite of workshops and topics includes:
- Sponsorship for Multi-Sport Games
(two 4.5-hour day workshops) - The Strategic Marriage of Sponsorship and Marketing
- Sport Philanthropy
- Fundraising for Board Members
- Legacy Initiatives to Drive Multi-Year Revenue
- Friends of the Games (FOG) Strategies
- PAC Fundraising
- Merchandising Operations
- Hospitality Events
Rev Gen Optimizers for Hosts
Sponsorship for Business – A Community Fundraiser
Your business community is vital to the success of your sporting event. Most businesses may have limited knowledge or experience in how to make the most of the games, from a business perspective. NTC can help them bridge that gap.
In addition to the professional development suite for staff and volunteer team, NTC also offers LOHC’s Sponsorship for Business (SFB), a half-day workshop/seminar for the business community with a strategic platform for raising funds.
Using real-life examples of games content, SFB will show registrants how to take advantage of the event and build an activation plan that will drive business. Some of the games support benefits include building business through games hospitality, improving corporate name recognition and fostering employee morale.
A Community Fundraiser
SFB also presents opportunities for fundraising, as well as expressing good corporate citizenship as a game’s promoter or sponsor. NTC will work with local chambers of commerce, tourism agencies and media to create a plan to ensure strong advance ticket sales.
Effective methods, such as heightening the understanding of the significant benefits of your event, introducing the host committee and highlighting local athletes are just a few of the strategies you will learn to employ at this seminar.
Interested in finding out how NTC can sharpen
your game plan?
Call Joe @ 778.772.2223
SPONSORSHIP & FUNDRAISING FOR SPORT
BOOTCAMP 360°
2023 WINTER/SPRING SCHEDULE
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