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Sponsorship & Revenue Optimization Training & Coaching
What Attendees Will Learn
Sponsorship & Fundraising for Present Day Amateur Sport is your go-to guide for expanding revenue streams for modern sport and recreation organizations. This all-inclusive training camp will walk participants step-by-step through a proven process providing your organization with the tools and strategies to hit your financial targets.
The full-day workshops are thoughtfully divided into five focused segments, guiding you step-by-step through each essential part of the process.
See details of each of learning segment.
In this session, you’ll dive deep into how to:
- Identify key strengths and untapped opportunities within your organization.
- Understand the essential role of marketing and communications in boosting your revenue potential.
- Create brand-new revenue-generating assets that sponsors can’t resist.
- Turn your assets into enticing sponsor benefits.
- Build a diverse portfolio of revenue-generating properties for both short- and long-term success.
- Explore philanthropic, cause marketing, and affinity programs that fit your organization’s goals.
Build a rock-solid framework for sponsorship and fundraising. Here, you’ll learn to:
- Develop a rights and benefits structure that attracts top-tier sponsors.
- Offer tiered sponsorship options (naming, presenting, official, etc.) to suit various needs.
- Price and value your assets effectively, so you’re never leaving money on the table.
- Create compelling, win-win proposals that seal the deal.
We’ll show you proven methods to bring sponsors on board, including:
- Identifying sponsors that align with your mission and values.
- Mapping out a winning prospecting plan.
- Crafting pitches that grab attention.
- Getting past the gatekeepers and straight to decision-makers.
- Customizing your offers to appeal to different industries.
You’re not just competing with other sports teams for sponsorship dollars – you’re up against every charity out there. This session will show you how to use proven sport-adapted fundraising tactics to stand out and win those dollars. Think of it as borrowing some top plays from the fundraising playbook!
In this session, you’ll explore:
- How to tap into your biggest fans—alumni!
- Running simple but effective digital campaigns.
- Creating legacy programs that inspire long-term giving.
- Hosting cause-marketing events, pop-up fundraisers, and point-of-sale campaigns.
- Engaging your board to elevate fundraising efforts.
- Utilizing 50/50 draws to maximize revenue and brand exposure.
It’s not just about getting sponsors; it’s about keeping them.
In this section, you’ll learn how to:- Collect and analyze data that supports your sponsors’ goals.
- Share the right information to keep sponsors invested.
- Manage successful naming partnerships.
- Build sustainable, long-term sponsor relationships.
- Ensure mutual benefits with well-crafted agreements.
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